When people think of social website marketing the first thought is how many tweets you can send or Facebook Fans you can solicit a link to. Being forceful with marketing links on social networks is probably the fastest way to lose followers.
Finding ways to market to people on social networks without them knowing it is essential. Lets face it when people see a link to a product they shy away and never convert your link.
One of the best ways to market to people on Facebook and Twitter is to send them to a page without any marketing. Sending users to a free tool that they can use before or after entering an email works. As marketers we all understand the money is in the list.
Using QR Codes that lead to email sign up as a profile image has shown to be very effective. Users can simply pick up their Cell Phone and scan the profile or Avatar image out of curiosity. You can also label your image asking users to scan your code.
Instead of uploading an image to Facebook or Twitter create A QR Code that if scanned or clicked on leads to your image on your website. What this does is educates your users about use of QR Codes by having them actually use their phone in an action. Next time a follower sees a code on your fan page they will be more apt to follow it if they had a good experience the previous time.
Presenting users with QR Codes on Social pages works for a few reasons, but the biggest one is people always have their phones with them. They can simply pick up their phone and scan your code. As people get more and more use to using their phones for surfing the web the more comfortable they are following links using a cell phone.
Get creative with QR Codes on Social networks. Take a little time and open your photo editing software and create something different. You can take the regular photo you use and embed the QR Code over part of the image. That way you can have your face above or below the image and the code all in one place.